Storytelling guides

The Creator Academy

Professional Storytelling Guides

Choose Your Craft Guide

🏺

Ceramics & Pottery

Learn to capture the tactility of clay—from raw earth to the kiln’s fire.

VIEW GUIDE

🧵

Textiles & Weaving

Focus on the weave, the thread count, and the “Hands-at-Work” stitching shots.

VIEW GUIDE

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Woodworking

Mastering “The Messy Middle”—capturing sawdust, grain, and structural integrity.

VIEW GUIDE

Universal Building Blocks

The Visual Guide

  • ✅ Raw Origins: Show the materials in their pure state.
  • ✅ Active Interaction: Your hands must be visible in the frame.
  • ✅ Natural Lighting: Window light is your best tool. No flash.

The Story Guide

  • 📝 The Insight: Don’t describe the photo; share the thought.
  • 📝 The 80/20 Rule: 80% Product, 20% Soul.
  • 📝 Radical Trust: Be honest about the “Messy Middle”.

Ready to Start Your Journey?

Download our comprehensive “Artisan Visual Brand Guide” (PDF)

Download Guide

The Artisan Standard Library

Official Visual & Story Guides

Equipping our creators with the tools to capture the invisible hours and master the art of Emotional Visibility.

The Tactile Journey

Ceramics & Pottery Guide

Mastering “Kiln-Risk” storytelling and capturing the slurry of the wheel.

Includes:

  • The “Wet-Stage” Photography Spec
  • Glaze Variance Caption Templates

Download PDF

The Intricate Journey

Textiles & Weaving Guide

Proving heirloom quality through “Time-Per-Stitch” visual documentation.

Includes:

  • The “Reverse-Side” Authenticity Shot
  • Natural Dye Narrative Guide

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The Structural Journey

Woodworking Guide

Capturing the scent, grit, and structural honesty of the workshop.

Includes:

  • The “Bark-to-Finish” Flow
  • Structural Integrity Caption Kit

Download PDF

The Universal Artisan Lens

Our foundational 40-page guide on lighting, framing, and narrative building for all crafts.

Download Master Guide

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