MOKSA RITUALS

MOKSA RITUALS: The Calm Revolution in a Bottle

Creative Founder: CHLOE OSBORN

Unlocking Serenity One Botanical Drop at a Time…

In the tranquil folds of Devon’s green hills, Moksa operates almost like a well-kept secret—an understated sanctuary in a world that speaks in notifications and rush. The brand is the brainchild of Chloe Osborn, whose journey away from London’s relentless pace led her into the serene rhythms of Ayurveda, yoga, and aromatic ritual. Armed with that wisdom—and perhaps a pinch of wanderlust—she returned to Devon and quietly began blending elixirs on the kitchen table. She named her venture Mokṣa, a resonant Sanskrit word meaning “liberation, inner peace, and bliss,” and launched in 2018 with a homemade Wild Rose Facial Elixir, gifted at her own wedding. That singular gesture blossomed fast, earning awards and founding a brand that glows in its own right.

At its essence, Moksa is about presence. Chloe handcrafts each batch—from rosehips to baobab, jojoba to frankincense—with a deliberate slowness that’s rare in modern skincare. Packaged minimally yet thoughtfully, each product invites users into a forest-dawn moment: intoxicatingly fragrant, deeply grounded, and—yes—capable of drawing compliments when one least expects them.

Now, after eight years of nurturing Moksa solo—from formulation to label design, order packing to personally brewing the tea—Chloe has stepped into a bold new chapter: she’s launched the Grow to Glow Crowdfunder campaign, seeking £18,333 to bring Moksa from bottle to bricks. In the heart of Exeter, she dreams of a space that isn’t just a shop, but a sensory sanctuary: rooms scented with herbal steam, a formulation studio where patrons can witness alchemy in motion, treatment spaces, and creative workshops—all under one calming, incense-laced roof.

The campaign, which still has only three days to run, has already secured 25% of the goal, rallied 107 backers, and infused a sense of community energy into what might otherwise be just another fundraising pitch. More than that, each pledge isn’t just support—it’s a stand for slow, soulful business.

Yet Chloe isn’t merely leaning on nostalgia or sentiment. She’s adding a dash of theatrical flair with four brand-new products, slated to debut through the crowdfunding campaign itself. While she remains coy about revealing what they are, she promises each product will echo Moksa’s sensory storytelling—beautiful, intentional, and deserving of pre-launch fanfare. Weekly “drops” every Monday during the campaign are planned, offering early access, exclusive bundles, and thoughtful surprises to those who back early.

Chloe’s tone throughout is candid and warm. On Instagram, she declares, “It’s time for Moksa to have the full sensory experience it deserves,” inviting followers to comment “GROW” to spread the campaign’s reach. Such affectionately stated inklings—“Passion + community = magic”—illustrate how the campaign transforms supporters into collaborators. The whimsical early-bird perk—£5 off for the first 50 backers—is a wink to the savvy shopper who loves a thoughtful gift.

Chloe encapsulates Moksa as “more than a shop”—a place for natural beauty, mindful rituals, teaching, and togetherness. Her intention is clear: she turned down offers for national TV exposure to preserve Moksa’s independence. Now, supporters have the chance to help her root in a physical presence, a symbolic step toward long-term community and calm.

When Products Become Little Acts of Calm

While Moksa’s products carry serene floral textures and scents, they’re built with substance—vegan, cruelty-free, eco-aware, and tied to environmental giving, like donations to Surfers Against Sewage and Treesisters. It’s skincare that cares twice: for your skin, and for the wider world.

As for the four new products, Chloe’s current strategy allows for playful discovery. With each passing Monday, her backers receive hints or previews—enough to hold attention and stoke curiosity, without overwhelming. It’s less about pressure and more about enchantment—whispering instead of shouting—and more about rituals than push notifications.

In a fashionably sweaty world of endless launches, Moksa offers a gentle rebellion: it asks users to pause, breathe, and buy something that doesn’t shout. Instead, it murmurs. If you’ve ever wondered how ten minutes with your skin could feel like a retreat, Moksa already offers that through its Wild Rose Elixir or soothing mists. Now, Chloe invites us to become part of something beyond the product—a tangible sanctuary.

If you’re feeling curious, you can explore Moksa’s existing rituals or back the Crowdfunder to help build her Exeter sanctuary and enjoy first peek at those new product offerings. Moksa says, “Let calm inhabit your senses,” and perhaps in doing so, you rediscover a bit of inner peace you hadn’t noticed slipping away.

Our Summary…

As Moksa’s story unfolds, it becomes clear that this is more than a skincare brand—it’s a quiet revolution in ritual, intention, and community. From the gentle alchemy brewing in Devon to the hopeful vision of an incense-scented sanctuary in Exeter, Moksa invites each of us to slow down and lean into moments of calm.

Supporting the Grow to Glow Crowdfunder isn’t just about pledging funds—it’s about co-creating a future of softness, scent, and care. It’s standing with Chloe as she opens her doors and invites ritual into everyday life. Every product, every pledge, every Monday reveal of the four new botanical treasures, draws us deeper into a shared dream of beauty with depth.

Here’s to mindful mornings, the soft glow of purpose, and supporting a brand that plants roots in both soil and soul. From all of us at The Aartisian, thank you for following Moksa’s story—and for being part of the gentle resistance against rush culture. When we nurture craft, community, and calm, we all benefit.

Spotlight curated with love by The Aartisian — celebrating the handmade, the heartfelt, and the moments that make us pause.